What's especially peculiar about the West's fitness-mania is that it isn't tied to organized sport, nor to winning a medal, but rather the goal of "achieving a fit body." That goal has become a mechanism to perpetuate privilege, Martschukat writes. Author and historian Jürgen Martschukat calls time on the so-called "Age of Fitness," which he examines in depth in his new book, " The Age of Fitness: How the Body Came to Symbolize Success and Achievement." From spin to HIIT classes to pilates to hot yoga to commercial gyms, over the last 50 years America's obsession with working out has only grown.
Before the coronavirus pandemic, the United States was the world's largest fitness market with an estimated industry revenue of $96 billion in 2019.
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